LinkedIn advertising is an incredibly effective way for businesses to put their messaging in front of key decision makers. However, it is not cheap, so if you are not making the most of your ads, you are essentially throwing away valuable marketing dollars. If you want to get the biggest return on your investment, follow
Many people think LinkedIn is just for finding a new job or for hiring but there are many, many other ways to utilize LinkedIn to benefit your business. Of course, if you ARE hiring, a fully built-out LinkedIn Business Page is a must (did you know you can run a hiring ad for FREE from
The most important part of any social media post, whether it is organic or paid, is the graphic. Graphics must be designed to “stop the scroll” so the reader can then read the content. Without an excellent graphic, most posts will go unread and have no engagement, thereby nullifying the time you spent writing the
SC’s Director of Social, Tami Wloch, was just filmed for a Meta commercial. She was chosen to be featured because she was part of the team that beta tested & provided usability feedback on an exciting new Ads Manager feature, Optimization Score. How Did This Happen? Tami has been collaborating with Meta Corp for over
Here’s an important question – Do you have a Facebook Page for your business? Many business owners think it is good enough to just have a personal page on Facebook but that is a mistake. Here are 3 reasons why a Facebook Business Page is vital: 1. In today’s digital environment, potential clients will look
AI is the hottest topic in every industry and new ways to use it are constantly evolving. Social Media Ads are one of the first adaptors of AI, using it to both create the ads as well as target the audiences, but the difficulty of doing such has left most marketing and recruiting firms unable
Google search has 16.4 billion searches per day worldwide with people searching for everything from pencils to trips to the moon. Because of this vast audience, Google Ads have long been a staple in marketing, for businesses that want to come up closer to the top of searches. They are a great place to reach those
The amount of content people are faced with on a daily basis can be staggering, so simply putting your message out there is probably not going to get the results you want. Cutting through all of the “noise” and truly capturing the attention of your audience takes strategy. Understanding how to effectively communicate with your
If you’re struggling to reach employers to support the launch of Apprenticeship programs, then this webinar supplies specific tips and successful case studies to crack the code! Join Strategic & Creative Marketing’s President, Susan MacNicol and Director of Social Media/Advisory Panelist for LinkedIn & Meta, Tami Wloch on Tues, May 13 at 11:00 AM CT
Quality content is an essential component of successfully promoting your business. Everything from marketing materials to online ads to email campaigns and more, all rely on effective writing to properly convey your message. But writing impactful content involves so much more than simply putting words on a page. Rather, it requires a calculated approach that
