Tami Wloch, SC’s Director of Social/Digital Media and Meta Certified Digital Marketer, was recently chosen to appear in a Meta commercial filmed at her office. Tami has worked directly with Meta for over 8 years in many capacities and was chosen by Meta to have her own commercial highlighting a new Meta Facebook feature called Opportunity Score.
Opportunity Score by Facebook
Opportunity Score (OS) was recently released within Facebook’s Ads Manager. OS is an AI-based feature that indicates the score of ads that are currently running (0-100). Tami was chosen to be part of the beta test team for this new feature so was involved in multiple meetings with Meta designers where she offered feedback on the new feature. Over the course of months, OS evolved into the current version which was recently released.
Beta Testing for Meta
Tami has been part of many beta test projects for Facebook and other Meta products. She was very enthusiastic about OS when testing it because it is very difficult to determine why your ads are not producing great results. SC Marketing is lucky to have a Meta Rep for years so we can quickly get diagnostic help when needed but most Meta customers have no help when getting poor results. OS offers AI suggestions about what to change in the ads to get better results. Because of Tami’s work on OS, Meta asked her to be featured in a commercial talking about the advantages of OS.
Meta Commercial Filming
SC was given early access to this feature, Opportunity Score, so we could implement a few of the suggestions for one of our clients. The changes resulted in a higher engagement rate while keeping our cost-per-click low (SC historically obtains CPCs for our clients that are half of what most agencies pay). Tami was given a script and a wardrobe consultation and a film crew was sent to her office. Filming took place over 8 hours in various locations and even included her Bernese Mountain Dog in a shot. It was a great experience and the commercial was released by Meta in April, via Partner ads running between Meta + Strategic & Creative Marketing.
Watch the Commercial
If you are running ads in Facebook’s Ads Manager, you may have seen the commercial on one of the Meta Suite Platforms (Facebook, Instagram, Messenger, WhatsApp, or Threads) or through the Audience Network. If you haven’t seen it yet, watch the full-length version below.
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