LinkedIn advertising is an incredibly effective way for businesses to put their messaging in front of key decision makers. However, it is not cheap, so if you are not making the most of your ads, you are essentially throwing away valuable marketing dollars. If you want to get the biggest return on your investment, follow these tips to make your ads stand out, get noticed and get results.
Choose the Right Photo
Every day, your LinkedIn feed is inundated with ads, all vying for your attention. So, with all of the competition, what makes someone stop and look at one? First and foremost, it is the picture. Using an interesting image in your ad is an essential way to capture the attention of your target audience. The picture is the first thing that a person will notice, so if it is not engaging, they will scroll right by and likely not bother to look at the rest of the ad. The most effective images will be relatable to the intended target and will include important information or titles that convey the benefits of your product or service. In other words, the photo should quickly let your audience know WHY they want to read more.
Use Video When Possible
While an eye-catching image is 
a great place to start, using video or an animated image goes one step further for even better results. In fact, video can garner up to 8x more engagement than a still photo alone. A well-crafted video can tell a story, help build a connection with viewers and create positive emotion around your brand, all in a very short time span. But, even without a budget for a full-scale video production, even simple animated movement in an ad can go a long way in making your ad stand out from the rest of the feed.
Targeted Messaging Matters on LinkedIn
The key to creating a LinkedIn ad that truly resonates with your consumer is to first determine which of your products or services you want to promote and who is most likely to benefit from that product or service, then target your message directly to that person’s needs. For example, your company may offer many products or services that are used by a variety of different decision makers. If you try to promote all of them, you won’t be able to focus on the details of any of them. And trying to speak to more than one target audience often results in a lack of interest from any of them. The most successful messaging uses compelling language that addresses the concerns of one target audience. Creating different ads, each with their own focus, is the best way to capture the interest of the right decision makers and more effectively convince them to reach out and take the next step.
Include Essential Information
Once you have the right image or video in place and effective, targeted messaging, there are still more details to consider in order to ensure that your ad gets the best results possible. One big mistake people often make is leaving out contact information. Every ad should include a way to contact the company, such as a phone number or email address. If someone is interested in the messaging in the ad, but then they have to click through to search for a way to reach out, it is extremely likely that you will lose them in the process. Additionally, always remember the importance of brand awareness – include a company logo on every image! Even if someone doesn’t stop on the ad, just seeing the logo will help keep your company at the top of their mind.
SC Marketing is your LinkedIn Expert
At SC Marketing, we work directly with LinkedIn on advisory panels, training seminars and campaign feature testing on a regular basis so we are continuously up-to-date on their current standards, requirements and best practices for effective ads. The LinkedIn ads we create greatly outperform typical results, which means your ad dollars go further and your marketing efforts are more cost-effective. For additional information or to see how our team can help you reach your LinkedIn advertising goals, reach out to Info@SCMarketinginc.com or 630-456-0827.
For a Limited Time – SC is offering a Sales Boost session where we identify actionable items on your LinkedIn Page that you can change yourself to bring in more sales. Complete the form below and type SALES BOOST in the message to request a free session with our Meta Certified Digital Marketer:
