Industries

The Pre-K-12 education world is subject to constant curriculum priority changes, budgetary pressures and a wide spectrum of stakeholders; school administrators, faculty, parents, students and public perception of school performance. Identifying the needs and interests of these respective groups is vital to successful communications and marketing, especially in a media environment where each of these constituents consumes information in different ways. We help education leaders strategically target and deliver their messaging across multiple platforms with measurable results and returns. In addition, our experience extends to promoting higher education organizations, and also developing recruitment marketing strategies to recruit top talent there.
When you need knowledgeable marketers, who understand education and government agencies, we are the firm to contact.

Effective governmental marketing and communications is a matter of scale. Through market research and strategic planning, we help government agencies clearly identify target markets and build messaging campaigns tailored to those audiences. This strategic approach is critical in cultural environments where constituents and stakeholders expect clarity, accountability and consistency in all governmental communications. Our team collaborates with government leadership to determine objectives, craft effective messaging and tactics that translates to multiple platforms and channels. Our AI capabilities in social media enable us to find your target audiences on whatever platform they prefer. In a budget-conscious world, it isn’t wise to leave critical messaging to chance. That’s why S/C is the partner of choice for so many governmental agencies looking to deliver messaging and build consensus around policies and performance.
The solutions you seek are here. Contact us today.

It never pays to underestimate the value of market research. Using market intelligence to better understand the competitive marketplace, identify customer segments and demographics, reveal new categories of business or identify areas where your advertising spend can improve are all great reasons to invest in market research. It is quite possible to be selective in how market research is conducted. We can explain and illustrate the benefits before you engage. Our proposals clearly identify the objectives and scope of every market research project. While the principles of marketing research are consistent, they are applied to each industry in specific ways. In addition, our exceptional social and digital ad campaigns assist market research firms in recruiting hard to find participants for focus groups and surveys. Instead of relying on panel recruiting companies, market research firms prefer our innovative campaigns that reach "new" market research participants by Intercepting them when they are online. What do you want to know about your business, industry or competitors? We can help you leverage market research to your best advantage, and within budget. Contact us today.

Manufacturing products either have an end-use of their own or fit into the structure of other market-bound products and services. While traditional channels such as dealer networks have always served the manufacturing industry, the realities of global markets and price-driven competition can change a manufacturing marketplace overnight. That’s why business intelligence drawn from market research is important to develop and maintain. From there, a comprehensive marketing plan built in collaboration with internal stakeholders such as product managers, sales and business development managers, subject matter experts and executives is vital to determine full perspective on growth opportunities and industry trends. S/C consults with manufacturers in multiple industries. From this foundation, we bring perspectives borne from dealing with market challenges across a breadth of business categories. These insights fuel our strategies for manufacturers selling direct or filling orders. Lead generation is still the name of the game in manufacturing. Let’s discuss what successful lead gen strategies can do for your manufacturing concern.

Supply Chain and Original Equipment Manufacturing is undergoing a major industry shift. The packaging, moving and scanning of inventory is becoming much more streamlined and efficient, while at the same time cutting costs through innovative processes. Reliability and predictability is critical and now more than ever it is important to let your current and prospective customers know that your business solutions are on the cutting edge. Additionally, your business needs to stand out from the competition. S/C Marketing has placed great emphasis on the supply chain and manufacturing segments. Our digital marketing strategies will reach new audiences, markets and opportunities through market research and data to bring in new business. Targeted emails and digital paid ads allow us to pinpoint the exact audience you wish to connect with, delivering the information you wish to share. For more information, Contact us today.

Marketing drives economic growth by attracting new businesses, supporting existing ones, and engaging the community. Through market research, strong branding, and targeted communication, we help economic developers showcase their region’s strengths and opportunities. Our digital strategies—including websites, SEO, social media, and lead generation—connect markets with investors and local businesses. With performance tracking and proven results, we ensure every effort strengthens relationships, drives investment, and builds a thriving business environment.

Contact us today.

Over the last three decades the regulatory world of law marketing and communications has diversified and changed. While restrictions on legal services eased, the challenge now is finding and engaging with prospective customers in a much larger environment. Our objective with law clients is helping to construct a system where qualified client prospects enter the sales funnel. We can automate this process from initial market research to engagement tactics through multiple portals. Our services include public relations campaigns to promote business growth and social media strategies that engage and drive lead generation.
We know how to help you grow. Contact us today.

Brand reputation is everything in the non-profit world. Clearly communicating the mission and accomplishments of the organization is what convinces donors, volunteers, and partners to get involved and support non-profit goals. That diversity in objectives is also what requires planning in order to succeed. It also requires significant ‘self-knowledge’ to build buy-in from internal and external stakeholders. Non-profits seeking growth in all these categories succeed best when acting on a well-defined plan that can be communicated and promoted with full confidence and through multiple channels. From the non-profit website where content needs to be engaging and authentic through communication tools such as email, social media, partnership marketing, events, trade shows and full-spectrum fund raising campaigns, S/C functions as an able partner to strategize and deliver on the promise of non-profit objectives. It all starts with a discussion about non-profit mission and goals. Let’s have that conversation today.

As the HR landscape continues to evolve, our team is highly experienced at reaching these business decision makers with our strategic outreach strategies, including highly targeted digital ads, industry conferences and trade ads. In addition, our expertise in recruitment marketing and employment branding will guide your communications and branding so you can attract and engage top talent. Today’s candidates research multiple sources before applying, so your brand must be authentic, consistent, and visible across all platforms—from your website to social media. S/C Marketing conducts in-depth market research to assess and strengthen your brand reputation, analyzing everything from Google rankings and job site reviews to social media and PR insights. With this intelligence, our strategists develop tailored marketing programs that align with your recruitment and brand objectives. Working closely with HR, we integrate best practices in employee engagement, communication, and onboarding—transforming human resources into the living embodiment of your organization’s values. Contact us today.

In addition, SC Marketing has developed successful campaigns for Real Estate, International Business, Finance, Remodeling/Construction, & Publishing