At SC Marketing Inc., we believe it’s crucial to understand the differences between paid social posts and organic posts and how each can be leveraged to enhance your brand’s online presence. Let’s dive into the key distinctions and benefits of both strategies.
Organic Posts
Organic posts are a necessary part of your brand’s social media presence. “Organic” is just a fancy word for FREE. Organic posts are the ones you post directly on your company’s social media pages, such as LinkedIn & Facebook. Do you really need organic posts? Yes, here’s why they matter:
- These are posts put up directly on your business page
- Advantage: It is Free to post directly to your business page
- Advantage: They legitimize your business by showing an active business page
- Disadvantage: Organic posts are only shown to about 3% of your page followers
- Disadvantage: Organic posts do not have a title or button to click to your company website so readers are not compelled to read the article nor click to your website
Best Practices for Organic Posts:
- Share valuable and relevant content that resonates with your audience
- Engage with your followers by responding to comments and messages promptly
- Use hashtags strategically to increase discoverability
- Post consistently to keep your audience engaged
Paid Social Posts
Paid social posts are required if you want to reach more than 3% of your page followers. Paid posts are a vital part of every company’s marketing strategy because they reach each of your target markets separately and are highly cost-effective if they are properly executed. Plus, you can reach far outside your page followers to advertise your product or service to an extensive NEW group of the best potential customers.
Here’s what you should know about paid posts:
- You can create a paid post by using the Boost button or thru an Ads Manager
- Advantage: Paid posts are Highly Targeted so they reach your exact audience
- Advantage: Paid posts can use Artificial Intelligence to reach your target audience
- Advantage: You can specify a goal for the campaign, such as get the most video views, get the most clicks to a website, etc.
- Disadvantage: You need an ad spend budget to launch a paid post (but it can be very small if you know how to execute them properly)
Best Practices for Paid Posts:
- Define clear objectives for your campaigns (e.g., brand awareness, lead generation, clicks to a website, etc.)
- Use high-quality visuals and compelling copy to capture attention
- Continuously monitor and optimize your ads based on performance data
- Experiment with different ad formats and placements to find what works best for your audience
- Use AI to get the best results
Paid Social Posts can Deliver 70 Times More Clicks!
Below are results from a recent campaign for our client – DCEO (Department of Commerce and Economic Opportunity) – Apprenticeship Illinois
Results:
Organic (Posted on the AP IL LinkedIn Page)
- Impressions (Views): 469
- Clicks: 8
Paid Ad on LinkedIn
- Impressions (Views): 6,320
- Clicks: 90
Results:
Organic (Posted on the AP IL LinkedIn Page)
- Impressions (Views): 314
- Clicks: 3
Paid Ad on LinkedIn
- Impressions (Views): 3,476
- Clicks: 39
As you can see in the metrics above, paid ads significantly boost visibility and engagement compared to organic posting. While organic posting is essential for showing your company has an active social presence, paid ads provide a targeted approach to reach a wider audience and drive more clicks, thereby increasing sales.
Which Should You Choose – Paid Social Posts OR Organic?
The best social media strategy involves a mix of both paid and organic posts. By combining the immediate impact of paid posts with the long-term benefits of organic content, you can maximize your reach and engagement.
If you want great results like this, reach us at Info@SCMarketingInc.com or give us a call at 630-456-0827 or complete the form below:
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