Government Program Categories:
- Workforce Retention Programs
- Apprenticeship & Skilled Trades Initiatives
- Economic Recovery & Job Support Campaigns
- Statewide Employment Services
- Labor & Workforce Development Departments
- Industry-Specific Outreach Campaigns (e.g., Tech, Manufacturing)
- Department of Employment Security
- Layoff Aversion Programs
- Veterans & Dislocated Workers Programs
- Youth & Early Career Pathway Programs
- Public-Private Partnership Awareness Campaigns
- Plus Many More!
Looking for a Strategic Partner to Amplify Your Government Program?
Are you a government agency looking for a trusted marketing partner to drive awareness, engagement, and participation in your programs? SC Marketing specializes in helping public sector campaigns achieve outstanding results — with measurable success. From initial strategy to final reporting, we handle every part of the process.
We design and execute integrated marketing campaigns that reach, and engage your right audiences—whether they’re everyday community members or influential business leaders. With a proven track record supporting state and local governments nationwide, we drive impact through digital, traditional, and grassroots tactics.
Proven Results for Government & Economic Initiatives
State of Illinois
We’ve led high-impact campaigns for several Illinois agencies:
- Secretary of State – Launched bilingual TV, radio, and social media campaigns to support Driver Services reopening post-COVID.
- IDES (WorkShare IL) – Promoted a Layoff Aversion program with a comprehensive campaign: branding, digital/print ads, video, mailers, and event outreach.
- DCEO (Apprenticeship IL)) – Increased employer participation through videos, digital ads, brochures, and event materials.
City of Aurora (Invest Aurora)
Drove business and community engagement through strategic planning, digital ads, content marketing, event support, and CRM development.
State of Connecticut – Dept. of Education (RSCO)
- Executed a two-year, research-based campaign using 10+ marketing tactics to boost enrollment in 60+ Greater Hartford schools.
- This K-12 program increased applications for local, specialized schools to 17,000
- The campaign included multicultural ads in Spanish, Portuguese, Bosnian and Hindi; grassroots campaign that increase community based partnerships from 15 to 130; 100 digital ad campaigns reaching parents and students; 40+ videos; billboards and bus boards; direct mail to 200k; TV/Radio spots in Spanish and English; Educational event support that increased attendance from 300 in the prior year to 2,000+.
- A secondary campaign "Save My Seat" was developed to increase "acceptance of enrollment" by families. The “application acceptance” rate increased from 72% to 87% after our 4 month campaign
Here's How We Make it Easy:
- Custom content and graphic design tailored to each program
- Laser-focused targeting to reach your exact audience
- Direct uploading to paid ad platforms (LinkedIn, Meta, etc.)
- Real-time optimization with feedback from LinkedIn and Facebook Corporate partners
- Campaign tracking code generation and lead data collection
- Lead reports delivered straight to your team for fast follow-up
When you partner with SC Marketing, we amplify your message and deliver real results — lightening the workload for your team!
Create Awareness, Improve SEO, and Gather Leads for Your Next Campaign
SC Marketing offers more than just digital tactics — we’re a full-service partner equipped to help government agencies, departments, and public initiatives create multi-channel campaigns that are strategic, engaging, and compliant.
As a full-service marketing firm, we start with an in-depth discovery session with your team to fully understand the organization, the program, and the goals. Then, we build a detailed Marketing Strategy and Plan, which identifies each audience segment and the messaging to best reach that group. We also include a budget, timeline, and an outline of the most effective tactics to use, such as digital ads, website revisions, landing pages, TV / Radio spots, billboards, collateral material, etc. Once approvals are complete, our team then begins to build each tactic to convey key information about the program that also follows our client’s branding and organizational guidelines.
Our highly experienced team will work as an extension of your staff, and/or your marketing department, to support your organizational goals through effective strategy and creative tactics that deliver results.
Additional Industries Served
In addition to Government Programs, SC Marketing has developed successful campaigns for Education (K-12 and Higher Ed), Market Research, Resellers & Original Equipment Manufacturing (OEM), Economic Development, and Others
A Few Of Our Clients
Collaboration is key. Positive outcomes are the result..
Our Experience and Proven Processes
Deliver Your Success