Here’s an important question – Do you have a Facebook Page for your business? Many business owners think it is good enough to just have a personal page on Facebook but that is a mistake.
Here are 3 reasons why a Facebook Business Page is vital:
1. In today’s digital environment, potential clients will look for information about your business in 8 to 10 places online before they decide to do business with you. People will expect to find a website, a Facebook business page, and a LinkedIn business page as a minimum. If you they can’t find enough to validate your business, chances are good that they will not reach out to your business.
2. When you only have a personal page, you appear to be a very small business, so people will be much more hesitant to engage you for services. Even if you are a solopreneur, having a separate Facebook business page validates your business and lets potential clients know you are an established business with the expertise they need.
3. A Facebook Business page can be used to run paid ads (with a very low budget) plus there are many free ways you can use your biz page to advertise. Attend an upcoming SC Marketing webinar to learn how to get free advertising on Facebook!
It’s easy to set up a Facebook Business Page! Here are the steps:
A. You must have a personal Facebook account to set up a business page
B. On the left side of your Home Screen, scroll down until you see “Pages” then click on “Pages”
C. Once you are at the next page, click “Create new profile or Page”
D. At the pop-up box, choose Public Page
E. Click “Get Started” to begin
F. Facebook will guide you through the rest of the steps to create your Page.
You Have a Facebook Business Page – Now What?
Reach out to Strategic & Creative Marketing to bring you Facebook Business Page to life! We’ll create industry-relevant posts (both paid and organic) that generate huge engagement and get the website clicks you need to drive sales (and for better SEO!). Our Director of Social, Tami Wloch, serves on Advisory Panels for both LinkedIn and Facebook so we are on the cutting edge of social. You’ll get an incredibly low cost-per-click to make your ad budget to 200%+ farther than with other agencies. Reach out to Tami today at Tami@SCMarketinginc.com for more details on how to increase sales for your business.
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