The term “branding” is a hot topic in the business world. Everyone has heard of it, companies know it’s important – but many do not completely understand why. But you shouldn’t ignore it just because you don’t understand it. In fact, lack of a cohesive branding strategy can backfire and leave your company struggling to
Prepping for a trade show? We all know how expensive it is to rent a trade show booth so SC is offering a way to get better ROI for your booth rental and bring in NEW CUSTOMERS. SC Marketing has extensive experience in driving leads within many industries, including supply chain. We understand the targeting
By now, most businesses understand the importance of a great social media presence. Having an active business page on all major social channels is imperative to drive name recognition and sales. Before buying your product or service, a customer will typically search for your business online and expects to find at least 8 to 10
At SC Marketing Inc., we believe it’s crucial to understand the differences between paid social posts and organic posts and how each can be leveraged to enhance your brand’s online presence. Let’s dive into the key distinctions and benefits of both strategies. Organic Posts Organic posts are a necessary part of your brand’s social media
If you and your team are considering how to approach your higher education marketing strategy, you may be struggling with which tactics to implement, establishing a measurement framework, or even how to communicate a need for advertising to your higher-ups. With a proven track record of success, Strategic & Creative Marketing can serve as your
Join SC Marketing to Learn How a Good Marketing Strategy = More Sales! Marketing Strategy is often overlooked by business owners and they simply jump into different advertising tactics to try and increase sales. This webinar gives you quick pointers on how to create a quick plan so your tactics (such as social media ads,
Beware of the new Scam on Facebook Messenger! Facebook Messenger scams are on the rise! It still amazes me that so many people are out there trying to scam people and businesses. The rate of scams on social media has been increasing exponentially so it is vitally important that you avoid getting your Facebook Business
Government agencies play an essential role in our society, providing beneficial services and programs to businesses and consumers. However, in order to be successful and accomplish their outreach goals, government agencies need to be able to effectively market their programs. Effective Marketing to Reach Businesses Developing and implementing a strategic marketing/communications plan that aligns with
Happy to announce our Director of Social/Digital Media has been invited to speak at the International Bowling Expo in Orland, FL in June. She will be teaching business owners how to use Facebook to get new business using free methods on this platform. In addition, she will be talking about the vital changes needed to
Marketing for Economic Development: 3 Strategies for Success Agencies that are dedicated to advancing economic development in a region are tasked with a challenging and demanding job. One such organization, Invest Aurora, enlisted the help of Strategic & Creative Marketing, Inc. (S/C) to help them further their goal of expanding economic opportunities in Aurora,
