Increase Awareness and Generate Increased Applications at 60+ State Magnet Schools

The Challenge

Generate program applications for the CT Dept of Education Regional School Choice Office in 2020 that matched pre-pandemic levels of 12,000

Case Study Success

16,000

Applications Received (25% increase, even though pandemic year)

1Million+

Post Views in 5 Months

4,000+

Clicks to their New Website

70%

Engagement Rate (typical is .05%)

How We Did It

S/C Marketing was awarded a multi-tactic RFP contract for the Connecticut Department of Education in 2020, which was an Enrollment campaign for select schools that were part of the Regional School Choice Office (RSCO). Due to COVID situation we adapted our strategy to reach the audience mostly using digital channels.

EXECUTION = General Marketing Strategy, digital advertisements, PAID Social Media ads using Snapchat and TikTok in both English & Spanish, complete new website, grassroots efforts, flyers translated in multiple languages, virtual fairs, over 20 videos produced (including on-site filming), busboards, billboards, and radio.

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