Building Workforce Pipelines Through Strategic Outreach
In partnership with the Illinois Department of Commerce & Economic Opportunity, the Apprenticeship Illinois initiative set out to help multiple industries develop custom apprenticeship programs to train the next generation of workers.
SC Marketing’s campaign targeted decision-makers in different sectors such as Healthcare, Hospitality, Manufacturing, IT, Finance, etc., introducing them to the available state support and guiding them toward implementation.
Key Performance Metrics:
Target Audience: Decision Makers in HR and Operations in Various sectors – including manufacturing, transportation, healthcare, warehousing, and more!
Results Achieved in 3-Month Pilot Campaign:
Impressions: 147,000+
Clicks: 1,200
Average CPC: $7.59 (Average LinkedIn CPC is $40)
Engagement Rate: 0.94% (Average engagement rate is 0.19%)
By delivering complex information in a clear, visual format — and getting it in front of the right eyes — SC helped amplify a key workforce development initiative.
Create Awareness, Improve SEO, and Gather Leads for Your Next Campaign
SC Marketing offers more than just digital tactics — we’re a full-service partner equipped to help government agencies, departments, and public initiatives create multi-channel campaigns that are strategic, engaging, and compliant.
As a full-service marketing firm, we start with an in-depth discovery session with your team to fully understand the organization, the program, and the goals. Then, we build a detailed Marketing Strategy and Plan, which identifies each audience segment and the messaging to best reach that group. We also include a budget, timeline, and an outline of the most effective tactics to use, such as digital ads, website revisions, landing pages, TV / Radio spots, billboards, collateral material, etc. Once approvals are complete, our team then begins to build each tactic to convey key information about the program that also follows our client’s branding and organizational guidelines.
Our highly experienced team will work as an extension of your staff, and/or your marketing department, to support your organizational goals through effective strategy and creative tactics that deliver results.