WorkShare IL Marketing Campaign

The Challenge

Raise awareness of the IL state-funded WorkShare IL program among employers across various industries, encouraging adoption of this voluntary initiative to reduce costs and retain staff during periods of business decline.

Increase the brand awareness, highlight the benefits and streamline understanding of the registration process of WorkShare IL Program offered by IL Department of Economic Security (IDES) among the Illinois Employers.

Case Study Success

16 Million

Ad Views of the LinkedIn and Facebook posts

57,000

Clicks on the LinkedIn and Facebook posts

.96%

Engagement Rate for LinkedIn Ads (Typical is .19%)

50.83%

Engagement Rate for Facebook Ads (Typical is .05%)

$0.41

Cost per Click for Facebook Ads (Typical CPC for Facebook is $4.50)

How We Did It

S/C Marketing is awarded a multi-tactic, multi-year RFP contract for the IDES to promote their Layoff Aversion Program, WorkShare IL among Illinois employers across diverse industries from 2022 to 2026.

-EXECUTION =

-Developed Marketing Strategy and Plan and implemented multiple Marketing Tactics including Video Production, Trade and Promo Materials, Flyer, PowerPoint Presentation, Trade Publication Ads, Speaking Opportunities at Industry Outreach Events, Social Media Ads on Facebook & LinkedIn, & more.

Ready to Take Your Marketing Results to the Next Level?

Reach out to our team to discover the many ways we have helped businesses like yours succeed. We are experts in our industry and can help you determine the most efficient and cost-effective tactics to achieve your business goals.