Apprenticeship Illinois Marketing Campaign

The Challenge

Increase awareness of Registered Apprenticeship programs among Illinois employers across various industries, encouraging them to adopt a high-quality, industry-driven career pathway to effectively develop their future workforce.

Increase the brand awareness, highlight the benefits and streamline understanding of the registration process of Registered Apprenticeships Program offered by IL Department of Commerce and Economic Opportunity (DCEO) among the Illinois Employers.

Case Study Success

147,000

Views of the LinkedIn ads in just first 3 Months

1,700

Clicks on the LinkedIn ads in 3 Months

.94%

Engagement Rate (Typical is .19%)

$8.00

Cost per Click (Typical CPC for LinkedIn is $40)

How We Did It

S/C Marketing is awarded a multi-tactic, multi-year RFP contract for the DCEO to promote their Apprenticeship Illinois program among Illinois employers across diverse industries from 2022 to 2026.

-EXECUTION =

-Developed Marketing Strategy and Plan and implemented multiple Marketing Tactics including on-site Video Production, Trade Materials, Brochure, PowerPoint Presentation, Social Media Ads on Facebook & LinkedIn, & more.

Ready to Take Your Marketing Results to the Next Level?

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