Identifying leads for a Major Equipment Manufacturer from Those Who Put Items in their Cart but Did Not Purchase

The Challenge

Increase LEADS from those interested in purchasing Zebra equipment thru this major reseller. Enterprise companies with exact buying titles were targeted in a 2-tactic, Sales-focused Marketing Campaign, using paid social ads + SCWebLeads. We drove traffic to the website then used a custom pixel to extract data from those who put items in their shopping cart but did not complete the purchase. Goal was to obtain 75 qualified leads (certain titles at certain Enterprise companies)

Case Study Success

75

Qualified Leads Obtained

534

Ad Clicks

$2.25

Cost-Per-Click (typical is $40)

.97%

Engagement Rate (typical is .19%)

How We Did It

This campaign was hyper-targeted VIA LinkedIn paid ads + a custom website code to track those who put items in their cart but did not purchase. Leads were sent to Sales (So Sales Could Follow-Up to Get Them to Complete their Purchase)

TACTIC ONE: A highly targeted social media ad campaign was run on LinkedIn for one month, reaching those with the best titles at companies with a minimum annual revenue & number of employees.

TACTIC TWO: A custom code was installed on their website page to gather the contact data of those who clicked over from social and put items in their cart but did not purchase.

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