At Strategic and Creative Marketing (S/C), we are a full-service marketing agency that thrives in an increasingly multi-dimensional media environment where strategies and tactics converge between marketing, communications, social media, and public relations.

How do we do it? 

We work with clients to first understand their business and their marketing goals through our extensive and revealing Discovery Session. Then we build a solid foundation based on data, audience segments and communication strategies that will resonate with each individual target. Much like the Japanese artform, Origami, in which each fold builds upon another to create a complex and interconnected object, our tactics work together to create one beautiful and impactful campaign.

Tactics

Today, marketing involves knowing which tactic to use in order to deliver results. There are many to choose from – video, blogs, digital ads, social media, TV, radio. It’s our knowledge and decades of experience that enable us to carefully select the right elements to build one single, integrated campaign. Just as Origami artists take one piece of paper and shape it into a complex and beautiful object, we take one clear idea and shape all the pieces into a tightly-integrated campaign that reaches the right audiences with the right message.

Leading Agency for Social Media Platforms

Our success in strategic planning and social media buys generated invitations from companies such as Facebook, LinkedIn, and Adobe Spark to share our expertise and help craft the future of social media marketing. Through more than 20+ years in business, we have grown a diverse customer base demonstrating our agility in helping clients succeed in many industries, including Education, Government, Small/Medium Businesses, Fortune 500 companies and non-profits.

Strategic and Creative Marketing (S/C) is a Woman-Owned Business with WBENC certifications as a WOSB (Woman Owned Small Business) and WBE (Woman Business Enterprise)

Engagement and recruitment campaigns for Pre-K-12 education and Higher Education

•  Our capabilities include market research, community outreach, content generation and communications, social media and integrated marketing, lead-generation and conversion. We've worked with education clients across the U.S. to reach their specific students and prospective students and communicate the unique value of each Institution

Budget-wise, community outreach strategies that communicate services and build awareness of organizational value.

•  We help government agencies create strategies to build partnerships and enhance public trust through authentic, market-research driven communications and messaging.

Growth-oriented, strategic and tactical B2B marketing from plan to execution.

• Our years of working in the SMB market enables our team to know what uniquely impacts businesses in this sector, and how we can generate the best results within their budgets to reach and engage key business "decision-makers."  Our extensive B2B tactics range from list purchase and content strategy to digital and traditional tactics that support targeted communication to key business leaders - resulting in customer acquisition for our clients.

Today’s job environment requires unique and powerful Recruitment Marketing and Employment Branding strategies and tactics to reach the right candidates with the right message about your organization.

•  Our EB and RM expertise helps clients Implement leading strategies and tactics from engagement through onboarding resulting in a faster "time-to-fill" and a longer retention rate of exceptional talent.

The foundation for success is turning the strategy into creative, engaging marketing tactics.