Case Studies

Market Research/Lead Generation

Summary -

A high end client was looking to produce a new high-end tequila. S/C Marketing developed a hyper-targeted campaign to target women & men, in the US, who were in the top 10% of income earners, and who drink expensive tequila. S/C Marketing added a custom link to prequalify the candidate.

The Goal of this campaign was to recruit 12 participants within 2 weeks.

Results in One Week

  • Ad Spend = $350
  • IMPRESSIONS - Over 11,000 views
  • LEADS GENERATED = 229/WEEK

Result - IN JUST 6 HOURS, 12 PARTICIPANTS WERE OBTAINED WITH JUST A $12 AD SPEND!

Market Research/Lead Generation

Summary -

A hospital group on the east coast wanted to recruit the new moms for their research study. The new moms have to have given birth in the last 2 years, at one particular hospital, in only the zip codes provided. The goal of this project was to hire 10 qualified participants within 2 weeks.

S/C Marketing developed a hyper-targeted campaign to target new moms who had given birth in the last 2 years, at that one particular hospital, in the zip codes that the client has provided. Once their data (name/phone #) was collected, they were given a few qualifying questions to answer before going to the full survey to determine qualifications.

Results In Two Weeks

  • Ad Spend = $700
  • IMPRESSIONS - Over 22,600 views
  • LEADS GENERATED = 77 ~ 38/week

Result - IN JUST 3 DAYS, OVER 31 QUALIFIED PARTICIPANTS WERE OBTAINED!

Healthcare

Summary -

Our client, a high-end, specialized optometry practice; wanted to increase the website clicks to their newly designed website (developed by S/C Marketing). S/C Marketing designed a hyper-targeted campaign targeting only those 45yrs and older who lived in a small radius around the doctor's office. Post was shared both organically and thru Multi-Platform paid ads and ran for ONE WEEK and our client received over 200 clicks to their website.

Results In Just One Week

  • IMPRESSIONS - Over 4,000 views
  • WEBSITE CLICKS = over 200 clicks to their website
  • ENGAGEMENT (Likes, Shares, Comments, etc.) = an astounding 14.5%!

Please note that the Average Engagement is just .05%

Healthcare + Fundraising + Non-Profit

Summary -

We ran a hyper-targeted campaign for our client, that wanted to host a Gala for a hospital serving low-income communities. This campaign was hyper targeted to those in the top 10% - 25% of income, in an affluent area that often supports this community. The goal of the campaign was to increase clicks to the event page. Post was shared both organically and thru Multi-Platform paid ads and ran for THREE WEEKS.

NOTABLE RESULT

THE GALA COLLECTED $300,000 MORE IN DONATIONS THAN THE PREVIOUS YEAR'S EVENT

Results In Just Three Week

  • IMPRESSIONS - Over 22,500 views
  • WEBSITE CLICKS = over 100 clicks to their event website
  • ENGAGEMENT (Likes, Shares, Comments, etc.) = 1.3% (avg is just .05%)

Law

Summary -

A hyper-targeted campaign was developed for an IL lawyer who refers injury attorneys to clients. This campaign was hyper-targeted to those living in a specific geo area who were interested in keywords for injury law cases. Post was shared both organically and thru Multi-Platform paid ads and ran for TWO MONTHS. We were able to generate more than 30 leads in just 4 weeks!

Results In Just Two Months

  • AD SPEND $600
  • IMPRESSIONS - 22,500 views
  • WEBSITE CLICKS = 250
  • LEADS GENERATED = OVER 30 ~ 4/WEEK
  • COST/LEAD = $20 (avg. is usually $60/lead)

Law

Summary -

A medium sized law firm client who is very involved in the community, wanted to execute a community outreach campaign. This campaign was hyper-targeted to those in the small radius around their location. Post was shared both organically and thru Multi-Platform paid ads and ran for ONE WEEK and received over 16,000 views in just one week.

Results In Two Weeks

  • Ad Spend $20
  • IMPRESSIONS - OVER 16,000 views
  • CPM (Cost Per Thousand Impressions) = $1.25 (avg is $11.00)

Law

Summary -

A medium sized law firm who has a very good track record of fighting property tax increases wanted to increase their brand awareness and drive more people to their website. S/C Marketing developed a hyper-targeted campaign targeting those in the small radius around their location and, and more than 50 years old. Post was shared both organically and thru Multi-Platform paid ads and ran for ONE WEEK. Client received over 130 click to their website in just two weeks!

Results In Two Weeks

  • AD SPEND $20
  • IMPRESSIONS - OVER 5,000 views
  • WEBSITE CLICKS = 130
  • CPC (Cost Per Click) = $0.05 (avg is $3.77)

Restaurant

Summary -

A Restaurant chain in the Chicagoland area, specializing in Southeast Asian Cuisine wanted to increase their restaurant’s brand awareness and in the surrounding area. S/C Marketing executed hyper-targeted campaign targeting those who lived in a small radius around the locations. In the first monthly campaign, post was shared organically ONLY and received a HIGH ENGAGEMENT of an astounding 10%!

Results In Just The First Month

  • IMPRESSIONS - 22,000 views
  • ENGAGEMENT (Likes, Shares, Comments, etc.) = an astounding 10%! (Avg just .05%)

Restaurant PR

Summary -

For our client, a Restaurant chain in the Chicagoland area, specializing in Southeast Asian Cuisine, we developed and executed the social support for a PR campaign, hyper-targeted to those who lived in a small radius around the locations. Post was shared both organically and thru Multi-Platform paid ads and ran for ONE WEEK.

Results In Just One Week

  • IMPRESSIONS - Over 16,000 views
  • ENGAGEMENT (Likes, Shares, Comments, etc.)= 5.2% (avg is just .05%)

Construction/Renovations

Summary -

A Construction Company serving high-end clients wanted to reach property managers, however their prior marketing company wasn’t able to reach the right target market. Their Social Posts were reaching an average of just 10 views/post. The construction company approached S/C Marketing for targeted social media marketing. S/C Marketing created hyper-targeted campaign to reach property managers & those who own rental properties. Post was shared both organically and thru Multi-Platform paid ads and ran for just 2 WEEKS.

RESULTS IN TWO WEEKS - REACH PROPERTY MANGERS

  • EXECUTION IMPRESSIONS - Over 17,000 views of the ad
  • CLICKS = almost 100 clicks to the website
  • OVERALL RESULT = a 1.3% Engagement Rate in just the first 2 weeks as our customer

NOTE: Engagement=clicks + shares + comments on the post. Average ER is just .05%

Eye Care/Healthcare

Summary -

An Eye Care Professional wanted to get many clicks to their website to increase Engagement. S/C Marketing created a hyper-targeted campaign to those over 40, living within the 25 radius around the office location. Post was shared both organically and thru Multi-Platform paid ads and ran for ONE WEEK.

RESULTS IN ONE WEEK

  • GOAL - Website Clicks
  • CLICKS = over 70 clicks to their website in one week
  • TOTAL ENGAGEMENT RATE= 11.6% are clicks, shares, comments, etc.

NOTE - avg Engagement = .05%