Susan MacNicol has more than 25 years of business experience spanning several industries including media, entertainment, retail, higher education and data. Her diverse roles have ranged from marketing, employment branding and client relations, to sales, recruiting and training, providing her with a unique viewpoint on how to build businesses and the best marketing techniques used by a range of organizations.
After a successful management career at both domestic and international companies, including Fortune 500 organizations, Susan established the firm in 2001, and has completed projects for non-profits, small businesses and enterprise level companies, plus government agencies. Some clients include: Experian, Nielsen, Charter Business, Office Max, Sears Holdings, Ericsson, Charter Cable, Time Warner, Level 3 Communications, International Channel Networks, United Artists/Regal Cinemas, Columbia College Chicago, BCCA (Broadcast Cable Credit Association) and Johnson & Johnson.
Specific areas of focus throughout her career included: corporate and regional recruiting and employment branding; local and national sales, advertising, promotions and publicity campaigns; domestic and international marketing, events and corporate sponsorships; client relations, training and business development. Prior to establishing the company, Susan held sales and marketing management positions at HSA – High Speed Access Corp, STARZ Encore Group, Orbit Satellite and Radio Networks (Rome, Italy), Samuel Goldwyn Studios, Columbia TriStar Television Distribution and Columbia Pictures (Sony Pictures Entertainment).
Susan has her B.A. In Marketing Communications from Columbia College in IL and her MBA from Pepperdine University in CA. She Is also a certified Recruitment Marketer. She lives In the Chicago area, and is actively Involved in supporting community organizations focused on education. She's served as a judge for the BPA (Business Professionals of America) Illinois state high school competition, taught for Junior Achievement at local school districts, built a community-wide organization to partner with parents and educators to support gifted and honors programs and also serves as an advisor for INCubator, a high school program that educates future entrepreneurs. Susan Is a 2019 graduate of the Goldman Sachs 10,000 Small Businesses Program, and the winner of the Stevie Award for Innovation In business and recipient of the Daily Herald award for Entrepreneurship.